Rob Guldner

Rob Guldner

Rob brings over 25 years of financial services industry experience. He joined Atria Wealth Solutions in April 2021. Prior to joining Atria, he was the Chief Compliance Officer for Investment Advisory at Advisor Group.  Rob has been supporting independent registered reps and investment advisors for more than 20 years in various functions ranging from sales, marketing, operations, due diligence, technology, and platform development. 

Rob holds numerous securities licenses and certifications. He has attained a Bachelor’s degree in Finance from Marist College, is an Investment Advisory Certified Compliance Professional (IAACP), as well as a Certified Regulatory and Compliance Professional (CRCP) from the FINRA Institute at Georgetown University. Rob is also an active member of the Financial Services Institute (FSI) serving and chairing councils for compliance and investment advisory services.

Doug Ketterer

Chief Executive Officer and Founding Partner

The vision and influence to advance an industry. Doug is passionate about the value of personal advice. He believes that customized solutions created by one advisor, working with one client, aren’t just the core of wealth management—but the key to its future. A well-known Wall Street thought leader with over 30 years in the industry, Doug is a sought-after source of ideas that elevate the advisor-client experience. With insight gained as a long-time Morgan Stanley executive, and a clear-eyed commitment to the principles he preaches, Doug is in the right place to lead Atria, its subsidiaries—and the advisors they serve—to a better future.